How Main Streets can still make sales while practicing social distancing For the majority of Main Street merchants, business as we know it has been seriously altered by the COVID-19 pandemic. As the U.S. now has the highest number of confirmed coronavirus cases worldwide, “non-essential” businesses have been ordered to…
Funding and Informational Resources for Main Street Business Owners Impacted by COVID-19 Earlier this week, we shared how Main Streets can maintain sales while practicing social distancing (LINK). If you’re a Main Street merchant fighting to keep your head above water, know that you’re not alone. There are countless…
How do you take opportunities and run with them? This is the most central question to businesses in every arena: striking while the iron is hot is the key to success.
Content is a powerful means of connecting with your customers. In fact, Seth Godin famously said content marketing is “all the marketing that’s left.” To produce effective written content, you must begin with a foundation of good writing, which isn’t as simple as it sounds. If writing doesn’t come naturally to you,…
Where I live in Los Angeles, I constantly see billboards for popular YouTubers, which tells me that Google is investing a lot of money into helping popular brands succeed. More and more frequently, we are seeing popular YouTubers transcend the internet with content and move into more traditional media and…
Main Street businesses are in a pitched battle with e-commerce mega sites. To compete with the allure of online shopping, local merchants are exploiting every opportunity available to drive in-store purchases. Here are several ways your fellow small businesses are using a rising tide of mobile marketing solutions to attract…
You’ve had the summer to work on your business, and now you’re ready to dive into your content marketing. You may be blogging on your own website regularly, but have you considered contributing content on other blogs? This is called guest blogging, and it can be a highly-effective tool for reaching…
I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure that most people use is traffic: website visits, sessions and pageviews. However, traffic on its…
You think branding is just for the mega-corporations? Jeff and Kristi and this week’s panel of experts will tell you how important it is to not only brand your business, but also to brand your Main Street. What are you known for? We all know Virginia is for Lovers and…
