Where I live in Los Angeles, I constantly see billboards for popular YouTubers, which tells me that Google is investing a lot of money into helping popular brands succeed. More and more frequently, we are seeing popular YouTubers transcend the internet with content and move into more traditional media and…
Main Street businesses are in a pitched battle with e-commerce mega sites. To compete with the allure of online shopping, local merchants are exploiting every opportunity available to drive in-store purchases. Here are several ways your fellow small businesses are using a rising tide of mobile marketing solutions to attract…
You’ve had the summer to work on your business, and now you’re ready to dive into your content marketing. You may be blogging on your own website regularly, but have you considered contributing content on other blogs? This is called guest blogging, and it can be a highly-effective tool for reaching…
I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure that most people use is traffic: website visits, sessions and pageviews. However, traffic on its…
